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How to Add a Favicon in WordPress

By Alex Rivera, Web Developer Published: August 17, 2026 Updated: August 17, 2026 4 min read

TL;DR

To add a favicon, upload a 32×32 (or 16×16) PNG and an ICO file to your site root and add <link rel="icon" href="/favicon.ico"> inside your <head>. For best results on every platform, also add a 16×16 and 32×32 PNG, an Apple touch icon and a web manifest — the snippet below does all of it.

How to Add a Favicon in WordPress

Adding a favicon to your WordPress website is an essential step in establishing your brand identity and enhancing the user experience. A favicon, or a shortcut icon, is a small image that appears in the browser tab, bookmarks, and other places, helping users easily recognize your site. In this guide, we will walk you through the steps to add a favicon in WordPress effectively.

Why You Need a Favicon

Before we dive into the steps, let's discuss why having a favicon is important:

  • Brand Recognition: A unique favicon helps users identify your brand more easily.
  • Professional Appearance: A favicon enhances the overall look of your website, making it appear more polished.
  • Improved User Experience: It aids navigation by making it easy for users to locate your site among multiple open tabs.

Steps to Add a Favicon in WordPress

Follow these simple steps to add a favicon to your WordPress site:

  1. Step 1: Prepare Your Favicon Image

    Before uploading, ensure your favicon image is the correct size. The ideal dimensions for a favicon are typically 512x512 pixels. You can create a favicon using a favicon generator tool like FaviconX, which allows you to design or convert images into the perfect format.

  2. Step 2: Access the WordPress Customizer

    Log in to your WordPress admin dashboard. Navigate to Appearance and click on Customize. This will take you to the WordPress Customizer, where you can modify various aspects of your site.

  3. Step 3: Upload Your Favicon

    Once in the Customizer, look for the Site Identity section. Here, you will find an option labeled Site Icon. Click on Select Site Icon to upload your favicon image. After uploading, ensure it meets the recommended size.

  4. Step 4: Save Your Changes

    After uploading your favicon, click the Publish button at the top of the Customizer to save your changes. Your favicon should now be live on your website!

  5. Step 5: Clear Cache (if necessary)

    If you don’t see your favicon immediately, it may be due to caching. Clear your browser cache or any caching plugins you might be using on your WordPress site to ensure the new favicon appears.

Troubleshooting Common Issues

Here are some common issues you might encounter when adding a favicon and how to solve them:

  • Favicon Not Displaying: Ensure you've published your changes in the Customizer and cleared your cache.
  • Incorrect Size: Make sure your favicon is 512x512 pixels for optimal display.
  • Format Issues: Use a .ico, .png, or .jpg format for your favicon for compatibility across different browsers.

Conclusion

Adding a favicon to your WordPress website is a straightforward process that can significantly enhance your brand image and user experience. By following these steps, you’ll create a professional look for your site, making it easier for visitors to recognize and return to your brand. Use tools like FaviconX to simplify the creation of your favicon, and enjoy a more cohesive online presence!